Lifeist Wellness (LFSWF) shares an update on the upcoming brand refresh and product expansion for its U.S. biosciences subsidiary, Mikra Cellular Sciences. The company said, “Key Highlights: Complete brand refresh, including updated logo, packaging, and branding across all assets; Optimization of Mikra’s business model, streamlined marketing funnel, enhanced customer experience, and implementation of advanced eCommerce automation to drive efficiency and growth; Expansion of the product portfolio, including three new products and one reformulated offering; Further growth into the cognitive health space with the Jose Bautista Collection; Expanding into electrolytes, a fast-growing product category in health and wellness; Repositioning Mikra as a key athlete collaboration platform.”