Lifeist Wellness launches Mikra’s Mind-First Movement

Lifeist Wellness (LFSWF) announces the launch of the Mind-First Movement through its performance-focused brand Mikra. This brand evolution positions mental performance as the essential foundation of high performance, both in sport and in life.The Mind-First Movement reflects a growing recognition in achieving high-performance: the mind drives how we train, perform, and recover. Through precision-formulated supplements and a multi-channel strategy focused on education and real-world experience, Mikra is creating practical, science-backed solutions for the often-overlooked mental dimensions of training, performance, and recovery. This strategic evolution builds on Mikra’s recent launches of three daily supplements aligned with the Prepare-Perform-Recover model: CLARITY: A foundational nootropic blend that supports mental clarity, memory, and long-term brain health. HYDRATE: A clean electrolyte formula that helps sustain cognitive and physical performance under pressure. CALM: A reformulated daily supplement with GABA, L-Theanine, saffron, and calming botanicals to support stress regulation and recovery-especially through better, more restorative sleep