Leafly is expanding its support of the legal New York cannabis market with a new alliance with the New York Cannabis Retail Association NYCRA , a non-profit coalition of New York dispensary owners united under the slogan ‘Collaboration Over Competition.’ The partnership aims to help create a more sustainable, equitable, and inclusive cannabis industry. Together, Leafly and NYCRA will sponsor a series of industry events in 2024 and implement marketing initiatives designed to strengthen New Yorkers’ awareness of the importance of buying legal and local cannabis. New Yorkers can directly support their local economy by shopping for legal weed that is grown, cultivated, tested and sold in the great state of New York. Legal cannabis creates sustainable jobs throughout the supply chain and provides tax revenues that support community initiatives. “The operating environment in the Empire State for legal cannabis retailers has been formidable and the continued proliferation of unlicensed retailers in New York creates unfair competition for licensed retailers and confusion for cannabis consumers,” says Yoko Miyashita, CEO of Leafly.
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