Leafly appoints Peter Lee as COO

Leafly Holdings announced that Peter Lee will join Leafly as President and COO, leading new monetization efforts, operations, and corporate development, and deepening partnerships with Leafly’s customers. He will remain a member of Leafly’s Board of Directors. Peter brings more than 25 years of strategic leadership and more than 5 years of cannabis industry experience as well as deep knowledge of both public markets and public equities. Peter served as President, Chief Financial Officer and member of the board of directors of Merida Merger Corporation until it merged with and into Leafly as part of Leafly’s go-public transaction in 2022. Peter has been a member of Leafly’s Board of Directors ever since. From 2011 to 2018, he co-founded and was a Managing Partner at Sentinel Rock Capital, a long/short equity-oriented hedge fund. He has held various roles at other long/short equity-oriented hedge funds at Spring Point Capital, Blackstone Kailix, and Tiger Management. Peter started his career as an analyst at Morgan Stanley Capital Partners, the private equity investment fund of Morgan Stanley. He received a B.S. in Business Administration from the University of California, Berkeley Haas School of Business and an MBA from Stanford Graduate School of Business.