La Rosa Holdings signs LOI with MiiX Financial

La Rosa Holdings (LRHC) announced that it has entered into a non-binding Letter of Intent with MiiX Financial Holdings Trust to jointly implement and distribute MiiX’s proprietary residential financing solutions for all credit levels across La Rosa’s network of approximately 2,900 agents and all of its listings. The partnership is intended to establish a long-term strategic alliance between the two companies, centered on MiiX’s groundbreaking platform that eliminates traditional credit requirements and provides accessible homeownership solutions for buyers of all income and credit levels. Under the LOI, La Rosa and MiiX will work toward a definitive agreement that is expected to include the following key terms: La Rosa and/or a newly formed division or subsidiary, will become the exclusive real estate partner for MiiX’s proprietary financing technology platform. MiiX will integrate its products directly into La Rosa’s agent workflows and property listings, potentially creating added value for both agents and homebuyers. All La Rosa listings will feature access to financing solutions, aimed at increasing access to homeownership and accelerating the efficiency of real estate transactions.