Kuke Music, People’s Music Publishing House forge strategic partnership

Yu He, Chairman of Beijing KUKE Music (KUKE) recently held talks with Du Yongshou, President, and Zhou Qun, General Manager of People’s Music Publishing House. The parties engaged in in-depth discussions on global music collaboration, promotion of young Chinese musicians, and co-building a digital music ecosystem, culminating in multiple strategic agreements. KUKE Music and People’s Music Publishing House jointly announced the “Young Chinese Musicians Support Program.” This initiative will provide comprehensive support to young artists. In the digital domain, KUKE Music and People’s Music Publishing House will partner with platforms to explore integrated music data solutions and intelligent distribution models.