WEY, the new energy vehicle brand under Great Wall Motor, GWM, and KUKE Music (KUKE) have officially signed an in-depth cooperation agreement. The two parties jointly launched the customized in-car “KUKE Music” smart application, first deployed in GWM’s new intelligent NEV models. Centered on “Technology + Humanity,” this collaboration integrates AI with immersive music scenarios to deliver a highly personalized driving experience.
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