The Kroger Co. (KR) and Instacart (CART) announced an expanded relationship to continue to innovate the customer digital shopping experience. Through improved efficiency, increased access to Express Delivery and new, agentic shopping experiences, the companies are finding new ways to provide customers the fresh food, exclusive Our Brands products, and pantry staples they want when and how they want to shop. Kroger will be one of the first retailers to offer customers access to Instacart’s AI Assistant – Cart Assistant, which it will offer to customers shopping on the Kroger iOS mobile app. Combining Kroger’s deep passion for food with Instacart’s leading AI technology, Cart Assistant helps customers find meal inspiration, build carts faster with favorite items, and plan meals more easily – all through a personalized, embedded experience.
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