Krispy Kreme pushes to get doughnuts in more big-box retailers, NYT reports

Krispy Kreme (DNUT) is making a concentrated push to get its doughnuts into more big-box retailers like Costco (COST), Kroger (KR) and Walmart (WMT), as well as convenience and grocery stores, as it looks to assure Wall Street analysts and investors that its latest plan will turn the company’s fortunes around, the New York Times’ Julie Creswell reports, citing CEO Josh Charlesworth. “In the U.S., just to give an example, we’re in less than a third of the footprint of Walmart, and so, you know, there are thousands of locations for us to go after,” said Charlesworth, adding “When we ask consumers who have not purchased a Krispy Kreme, the top response on the list is, ‘I can’t get them. The availability has long been the No. 1 barrier to purchase.”