Krispy Kreme announces official launch in Brazil via minority interest JV

Krispy Kreme (DNUT) announced its official launch into Brazil. The company will open its first shop through a minority interest joint venture with Ipiranga’s AmPm in the busy Avenida Juscelino Kubitschek neighborhood in Sao Paulo in late April. Krispy Kreme’s market entry will be carried out through its capital-light franchise strategy in partnership with Ipiranga’s AmPm, the largest chain of convenience stores in Brazil, to bring Krispy Kreme’s doughnuts to Brazilian consumers. The partnership will utilize AmPm’s extensive network of approximately 1,500 retail locations across all regions of the country, beginning with the opening of the first shop in Sao Paulo. This shop is expected to generate approximately 100 direct jobs, with plans to create more positions as the brand expands in the country.