Klaviyo, Shopify deepen product integration

Klaviyo (KVYO) and Shopify (SHOP) have deepened their product integration to better serve growing global brands, the companies announced. “The expanded interoperability helps enterprises better unify customer data across regions and deliver consistent, localized experiences worldwide… Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors. Klaviyo’s CRM now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets’ localized catalog data. That foundation now includes the new Locale Aware Catalogs, which automatically syncs translated content, regional pricing, currency, and market-specific URLs into Klaviyo to power personalized experiences across K:Marketing and K:Service’s Customer Hub without requiring multiple catalogs or complex workarounds,” the companies stated.