Klaviyo announces launch of app in ChatGPT

Klaviyo (KVYO) announced the launch of the Klaviyo app in ChatGPT, calling it “a new integration that gives marketers instant access to their Klaviyo data right inside ChatGPT.” The company stated: “Today’s version of the Klaviyo app in ChatGPT centers on reporting but future iterations will expand the experience to support a broader range of marketing workflows.” Andrew Bialecki, Co-Founder and Co-CEO, added: “When OpenAI introduced apps, it unlocked a new kind of software experience — one where tools can live directly where people already think and work. For marketers, that means they can harness their data wherever their ideas happen. Our new app in ChatGPT is an important step in the direction of bringing decision making together with data and action. It’s built for how marketers work in this new world and sets a foundation for even deeper capabilities, from campaign creation to real-time customer insights that don’t require separate dashboards or interfaces.”