Klarna, Google Cloud announce strategic partnership

Klarna (KLAR) and Google Cloud (GOOGL) announced a strategic, AI-first partnership to “accelerate innovation, creativity, and customer-centric products to Klarna’s more than 114 million consumers worldwide,” the company announced. “Through this collaboration, Klarna will leverage Google Cloud’s complete AI stack, from infrastructure, to platform, to models, to accelerate the development of innovative, consumer-centric products and creative campaigns,” the company added. “At Klarna, we’re not just adopting AI to streamline operations – we’re using it to rethink creativity itself. By combining Google Cloud’s leading AI models with Klarna’s unique consumer insights, we can craft experiences that feel smarter and more personal. Early pilots already show the potential: AI-driven creative concepts, from dynamic digital lookbooks to hyper-personalized product campaigns, boosted time spent in our app by 15% and increased orders by 50%. For us, this is proof that when creativity meets AI, the results can transform the way people shop,” said David Sandstrom, Chief Marketing Officer at Klarna.