Major League Soccer and KKR (KKR) announced a strategic investment to accelerate the growth of MLS NEXT Pro. In connection, MLS and funds managed by KKR have formed Hometown Soccer Holdings, HSH, a new platform created to support the evolution of MLS NEXT Pro. The partnership will serve as MLS NEXT Pro’s commercial engine, supporting stadium development in new communities, creating new club brands for MLS-affiliated teams, and enhancing the fan experience through high-energy matchday environments at fan-friendly venues with distinct local identities.
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