Kellanova (K), Walmart (WMT) and Indigo Ag announced a new partnership designed to “strengthen farmer prosperity through regenerative agriculture across Arkansas,” the companies said. Through the Source by Indigo program, the collaboration provides farmers with resources, data, and technical support to build more resilient and profitable rice farming operations across the state. The co-investment builds on four years of partnership between Walmart and Indigo Ag. Kellanova’s participation expands this effort, creating new opportunities for farmers while supporting the company’s commitment to sustainable sourcing and community well-being.
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