K Wave Media enters global distribution agreement with Hybe

K Wave Media (KWM) announced that it has entered, through its wholly owned subsidiary Play Company, into a global distribution agreement with Hybe for video and print merchandise related to 2026 concert activities. The agreement became effective on April 3, carries an initial term of one year, and may be extended upon mutual consent. The agreement encompasses not only BTS but also Seventeen, LE Sserafim, and additional Hybe artists. Under the agreement, KWM will distribute and monetize digital video products derived from BTS live concert performances to global audiences, including in the United States and key Asian markets. When combined with the recently completed acquisitions, KWM expects total incremental revenue contributions to exceed $50M-$75M on a pro forma basis, representing an estimated 50%-70% increase relative to the company’s prior revenue base. This growth is expected to propel the company’s total revenue beyond $100M over the next 12 months and enable the company to turn profitable for the current fiscal year.