Joyy’s Bigo Ands expands IAA partnership with Pixalate

Joyy’s (JOYY) Bigo Ads, an AI-powered programmatic advertising platform, announced an expanded partnership with Pixalate, which deals in ad fraud traffic monitoring. This strategic partnership aims to comprehensively enhance the governance of Bigo Ads’ In-App Advertising, or IAA, ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment. Pixalate’s MRC-certified Invalid Traffic detection capabilities and data system equip mobile advertising platforms and advertisers with traffic monitoring and risk-filtering tools. By integrating Pixalate’s MRC-accredited measurement capabilities and Invalid Traffic intelligence, Bigo Ads aims to enhance traffic governance across three key areas, including anomalous behavior detection-identifying abnormal device signals, automated activity, and irregular click or impression patterns to ensure ads reach real users and genuine engagement.