Paisly, LLC, JetBlue’s (JBLU) wholly-owned travel subsidiary and a tech-enabled managed travel services company, announced the expansion of its cruise portfolio with the addition of four cruise line partners: Holland America Line (CCL), Cunard, Virgin Voyages, and Oceania Cruises (NCLH). This significantly expands Paisly’s existing cruise offering and enhances its ability to deliver more personalized, loyalty-integrated cruise experiences to its airline partners’ customer bases. JetBlue Vacations is the first brand to benefit from this expanded inventory, offering its customers an expanded cruise portfolio, more niche suppliers in both the luxury and adult-only category.
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