Jeffs’ Brands subsidiary enters into reseller agreement with SeeTrue

Jeffs’ Brands (JFBR) recently announced that its wholly-owned subsidiary, KeepZone AI, has entered into a non-exclusive reseller agreement with SeeTrue. Under the terms of the Agreement, KeepZone AI was appointed as a non-exclusive reseller of SeeTrue’s innovative threat detection solution in Mexico, with a focus on critical infrastructure, urban security, and military/defense segments. The Agreement includes the FIFA World Cup 2026 in Mexico City as an identified program opportunity, subject to the parties entering into a definitive commercial agreement with the relevant end user, where advanced screening technology is essential for enhancing public safety and protecting high-profile events. SeeTrue’s solution leverages cutting-edge AI to automate threat detection in screening processes, providing efficient, reliable, and scalable security measures for government entities and critical assets.