After Best Buy’s (BBY) announced the launch of its third-party digital marketplace, Jefferies noted that the firm anticipated a broader assortment from new vendors and categories, but it “didn’t envision the SKU assortment doubling.” The firm, which views Best Buy’s marketplace launch in Canada in 2016 as “a great case study of how digital sales (and profits) were catalyzed,” expects the same result in the U.S. and reiterates a Buy rating and $88 price target on the shares.
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