Jakks Pacific announces multi-year partnership with SEGA

JAKKS Pacific (JAKK) announced a multi-year partnership with SEGA for Sonic the Hedgehog 4, Paramount Pictures’ (PSKY) feature film set to release in theaters March 19, 2027. Through the collaboration, SEGA and JAKKS will design, develop, and manufacture a range of products including action figures, plush, playsets, role play, costumes, and costume accessories, set to hit the market in early 2027, ahead of the film’s release. “Sonic movie products continue to be among our most popular lines year after year, underscoring just how beloved these characters are,” said Stephen G. Berman, Chairman and CEO of JAKKS Pacific, Inc. “The Sonic brand resonates with fans of all ages, and we’re excited to build on that momentum with a new collection of toys, figures, and costumes that capture the spirit of this latest adventure.”