J.Jill price target lowered to $35 from $40 at BTIG

BTIG analyst Janine Stichter lowered the firm’s price target on J.Jill (JILL) to $35 from $40 and keeps a Buy rating on the shares. The firm notes Q4 slightly exceeded consensus/guidance, with modest upside on revenues and stronger SG&A control, offset by gross margin pressure. BTIG says that like it is hearing from many companies, J.Jill’s core customer is incrementally more cautious vs. both a few months ago and a year ago, which is reflected in a softer Q1 guide. OMS systems implementation also disproportionately weighs on the first half of the year, but the firm is optimistic around the omni-channel benefits set to kick in the second half, which should benefit both top-line and margin.