J.Jill price target lowered to $26 from $33 at Jefferies

Jefferies lowered the firm’s price target on J.Jill (JILL) to $26 from $33 and keeps a Buy rating on the shares. The firm’s updated pricing and promotional data shows that in Q1 through April 29, discounts across Abercrombie & Fitch (ANF), Anthropologie, Old Navy, Gap (GAP), and Urban Outfitters (URBN) were up 1.3% year-over-year, while average selling prices were down 0.9% year-over-year in Q1 to that date. The data are suggesting a more promotional environment, says the analyst, who still sees opportunity in pressured retail names, but is lowering a handful of estimates and price targets among the group.