J.Jill price target lowered to $18 from $21 at BTIG

BTIG analyst Janine Stichter lowered the firm’s price target on J.Jill (JILL) to $18 from $21 and keeps a Buy rating on the shares. The company reported a Q4 beat with better-than-expected topline results despite a more promotional environment, the analyst tells investors in a research note. While Q1 is off to a challenging start and expected to be the pressure point in 2026 given a difficult macro backdrop, the firm noted that enhanced product assortments aren’t expected tot fully take hold until Q2 before gaining momentum through the second half, which will feature increased newness across silhouettes and fabrics, along with the beginning stages of expansion into accessories such as bags and belts.