TD Cowen lowered the firm’s price target on J.Jill (JILL) to $13 from $17 and keeps a Buy rating on the shares. The firm said building a sustainable brand and driving durable growth will take time, but management is taking the appropriate strategic steps to refresh the brand. While 1Q26 started softer than expected, 2Q26 should serve as a more meaningful test of execution, with Mother’s Day representing the company’s most important holiday moment.
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