J.Jill (JILL) announced the appointment of Viv Rettke to the newly created role of chief growth officer, effective November 19. In her new role, Rettke will be responsible for direct channel performance, work closely with the senior leadership team to define and lead a holistic growth strategy aligning brand, marketing, and direct and retail sales channels, and lead the company’s AI initiatives, reporting directly to CEO and President Mary Ellen Coyne. Rettke most recently served as chief strategy and transformation officer at Cole Haan.
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