iQiyi (IQ) announced plans to develop its first theme park, iQiyi Land, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQiyi’s portfolio of film and drama IPs. Set to open later this year, iQiyi Land will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, film set interaction area, NPC experiences, mixed reality party games, and other offline activities. The park will also offer themed dining options, IP merchandise, and other attractions.
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