iPower (IPW) announced a strategic partnership with Borg Rise U.S. This partnership marks a key milestone in iPower’s strategy to expand its omnichannel presence through influencer-driven and content-based sales models across platforms like TikTok, Instagram, and YouTube. Borg Rise U.S., with its network of content creators, livestreaming infrastructure, and experience in cross-border digital commerce, will collaborate with iPower to build and scale innovative social commerce campaigns. These campaigns will bridge content and conversion, enabling more direct, engaging, and high-converting consumer experiences.
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