IPG Health announced LivingMirror, a dynamic focus group that allows brands to create AI-powered HCP and patient “participants” to test marketing messaging and creative in real-time in a secure environment. Initially available in the US, LivingMirror is the next innovation in the EPICC suite of tools, the network’s proprietary end-to-end solution that leverages the Acxiom data backbone and is designed for the needs of pharma and life sciences.
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