Integral Ad Science (IAS) announced with Spotify (SPOT) the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the U.S. Powered by best-in-class AI-driven technology, IAS classifies each podcast episode for actionable brand safety and suitability control at scale. These solutions arrive at a time when U.S. podcast advertising revenue is expected to surpass $3B in 2027. As podcast advertising matures, audio brand safety and suitability solutions are essential for optimizing spend, driving ROI, and safeguarding brand reputation. As part of this launch, new features and functionalities will be available for advertisers across the Spotify Audience Network
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on IAS:
- Integral Ad Science price target lowered to $11 from $16 at Raymond James
- Integral Ad Science price target lowered to $13 from $15 at Stifel
- Integral Ad Science price target lowered to $7 from $14 at Barclays
- Integral Ad Science price target lowered to $12.50 from $13.50 at Morgan Stanley
- Integral Ad Science, Reddit expand partnership