Meta’s (META) Instagram is looking into constructing a dedicated TV app as part of a push into video, one that could get Instagram videos in front of more views and compete with Google’s (GOOGL) YouTube, Kurt Wagner and Alexandra Levine of Bloomberg reports. “If behavior and the consumption of these platforms is moving to TV, then we need to move to TV, too,” Instagram chief Adam Mosseri said. According to Mosseri, the company is “exploring” a TV app, but nothing has been announced yet.
Claim 30% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on META:
- Instagram Could Be Coming to Your TV as META Targets YouTube Audience
- Midday Fly By: Delta beats, PepsiCo names new CFO
- Meta Platforms price target raised to $900 from $897 at UBS
- OpenAI Brings ChatGPT Payments to India — Here’s Why It Matters
- Apple, Meta are close to settling two antitrust cases with EC, FT says
