Instacart expands Ads Manager to retailers

Instacart (CART) announced that retailers can now activate campaigns directly within Instacart Ads Manager, extending the company’s scaled, self-serve advertising platform to its retail partners. This expansion marks an evolution of Instacart’s advertising platform, introducing a new, purpose-built suite of tools designed for retailers, starting with self-serve promotions and off-platform capabilities that are available today. In 2025, Instacart generated more than $1B in ads and other revenue, and has long served as a proven performance channel for CPG brands. Now, the company is opening the same high-intent reach, optimization, and closed-loop measurement infrastructure that supports brand campaigns to retailers. At the same time, Instacart is building new tools designed specifically for retailer goals, from driving engagement to growing basket size and winning new consumers.