Instacart Carrot Ads adopted by e-commerce platform Vroom Delivery

Instacart (CART) announced a new partnership with Vroom Delivery, an e-commerce platform for convenience stores, to bring Instacart Carrot Ads to its network of 3,500 convenience stores nationwide. Vroom Delivery’s convenience retailers across the U.S. will have access to Instacart’s advertising technology and Vroom Delivery’s convenience store partners will join the Instacart Ads ecosystem. Vroom Delivery’s partnership with Instacart expands its efforts to help small- and medium-sized convenience retailers tap into advertising demand. With this new integration, over 7,500 brand advertisers participating in the Instacart Ads ecosystem, will soon be able to extend their Instacart campaigns to Vroom Delivery’s network of convenience store retailers. Carrot Ads is a retail media solution from Instacart that enables partners, such as grocers, marketplaces, and commerce platforms, to build or grow their own retail media businesses. Instacart has more than 240 partners leveraging the Carrot Ads solution.