Instacart (CART) announced a new integration with TikTok that enables select CPG advertisers to tap into its first-party retail media data to enhance campaign targeting, drive seamless product purchases, and measure performance-all within TikTok Ads Manager. With this partnership, select TikTok CPG advertisers will soon be able to: Target smarter using Instacart audience segments designed to reach consumers with high purchase intent; Enhance shoppable formats via TikTok’s Smart+ campaigns, now integrated with Instacart grocery selection data; Measure daily campaign performance directly within TikTok Ads Manager using Instacart conversion data.
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