Instacart announces partnership with Hy-Vee RedMedia

Instacart (CART) and Hy-Vee, Inc., an employee-owned supermarket chain operating more than 570 business units across nine Midwestern states, announced that Hy-Vee RedMedia will enhance its advertising capabilities by utilizing Instacart Carrot Ads, creating a more personalized experience across Hy-Vee.com. Instacart’s Carrot Ads solution will deliver advertiser demand from more than 7,000 brands, helping Hy-Vee create even more relevant experiences that drive personalized recommendations and product discovery for their customers. The new integration will give Hy-Vee RedMedia access to Instacart’s ad technology, and extensive CPG advertising ecosystem. Advertisers will soon be able to seamlessly extend their Instacart campaigns to Hy-Vee’s e-commerce platform through expanded ad inventory.