Instacart (CART) announced floral partnership with floral authority 1-800-Flowers.com (FLWS). For the first time, customers throughout the U.S. can order fresh bouquets and gifts from 1-800-Flowers.com directly through the Instacart App for fast delivery from more than 700 participating florist locations across the 1-800-Flowers.com network. The partnership expands the platform’s assortment in time for Valentine’s Day, one of the year’s biggest gifting holidays. The partnership arrives as customers increasingly turn to Instacart for seasonal essentials.
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