illumin launches Forecasting tool for marketers

illumin (ILLMF) Holdings announced the launch of its Forecasting tool, designed to help marketers plan smarter, see further, and take action with confidence. The company said, “Fully embedded within the illumin platform, Forecasting gives marketers a clear, data-driven view of campaign potential before launch. Unlike other platforms that offer limited forecasting by channel or tactic, illumin allows marketers to plan across multiple tactics and channels simultaneously-from CTV to DOOH to native and beyond-while maintaining complete control at the most granular level. Model impact for each media element individually, then instantly roll them up into a single, cohesive campaign forecast. illumin is the only platform that combines this depth of control with a unified end-to-end projection of total impact. The result is unmatched clarity into audience reach, spend allocation, and strategic performance.”