Illumin integrates with Broadsign to enhance its advertising platform

Digital ad tech company illumin and digital out-of-home, DOOH, ad tech developer Broadsign announced that they have teamed up to integrate the Broadsign supply-side-platform, SSP, with illumin’s journey advertising platform. The collaboration makes the platform a one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time, just as more advertisers are doubling down on a full-funnel approach. “DOOH has grown to become a critical part of journey marketing, so as we continue to look to the future, expanding our platform to include this important facet of programmatic advertising is crucial. The ability to plan, optimize, and measure in one place is unique to illumin, and when it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice,” said Andrey Feldman, Vice President of Products at illumin. “Our work together will enhance the illumin platform by providing marketers access to a massive pool of premium DOOH inventory in one easy-to-use, connected canvas. It’s a testament to our continued commitment to help redefine the industry’s cross-channel journey.”