IHOP files trademark for BLTAF: Bacon, Lettuce, Tomato and Fries

IHOP announced the BLTAF: Bacon, Lettuce, Tomato… And Fries. The classic BLT has officially entered IHOP’s Value Menu chat, available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide. The company said,”IHOP is cementing BLTAF’s place in the zeitgeist by filing a trademark for BLTAF and entering BLTAF into the Urban Dictionary to immortalize the vibe and solidify its role in shaping the language of modern food culture. BLTAF is a label and lowkey flex for anything that slaps on the first bite. IHOP is transforming a menu item into a moment – a culturally fluent, meme ready, no cap flex that positions the brand as the home of big sandwich energy with even bigger savings. BLTAF is here to serve flavor, serve value, and serve vibes…IHOP is also linking up with Olivia Maher, the creator whose viral phrase sent the internet into a collective chokehold. The partnership brings authenticity and everyday relatability. Her co-sign of the BLTAF trademark seals the deal: this is a term with genuine cultural fluency.”