iHeartMedia, Magellan AI expand partnership

Magellan AI, the leader in audio advertising intelligence and measurement, today announced an expanded partnership with iHeartMedia (IHRT), America’s most listened-to audio provider, to bring broadcast radio attribution to advertisers. Magellan AI has been a preferred attribution partner for iHeartMedia across podcasts, streaming audio, connected TV, and other digital media. This expansion extends measurement capabilities to broadcast radio, enabling advertisers to evaluate performance across audio and digital channels within a unified framework. Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia. Advertisers using the solution will gain deeper insights into how radio campaigns deliver full funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.