iHeartMedia enters multiplatform partnership with TikTok

HeartMedia and TikTok announced a multiplatform partnership that will bring TikTok creators into iHeart’s ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio channel, and a series of live event integrations. TikTok creators will bring their unique voices and authentic perspectives to long-form audio and video content – from personal stories to insights on trends and culture – expanding their reach and deepening engagement with fans across new platforms.