IBM, UFC partner over AI-driven In-Fight Insights

IBM (IBM) and UFC (TKO) announced the next phase of their technological evolution with the launch of In-Fight Insights, an AI-driven live alert platform that monitors and reports in real time when notable milestones, streaks and records occur during UFC events. It is slated to debut at UFC 322: DELLA MADDALENA vs. MAKHACHEV, which takes place at New York’s Madison Square Garden this Saturday, November 15. As the Official AI Partner of UFC, the new technology solution taps into more than 13.2M UFC data points from 20+ years of fights and more than 2400 current and former UFC athletes – elevating the viewing experience for both hardcore and casual fans alike. “UFC Insights Engine built with IBM watsonx is a complex AI package that goes deep to unearth new, real-time insights for fans in seconds,” said Alon Cohen, Executive Vice President of Innovation for TKO. “Anyone who uses AI tools knows they are normally able to go deep or fast, but not both. In collaborating with IBM for these new in-fight stats though, we have optimized Insights Engine to accomplish both, a true game-changer.”