iAnthus enters strategic partnership with Gron Edibles

iAnthus Capital Holdings nnounces a strategic partnership to bring Gron, a woman-owned producer of handcrafted cannabis-infused edibles to the New Jersey market.The initial launch of Gron Sugar-Coated Pearl gummies is now available at all MPX-NJ locations and across dispensaries throughout New Jersey. Under this partnership, Gron will produce its full range of acclaimed edible products at the iAnthus Pleasantville, NJ facility, ensuring the highest standards of quality and safety for the customers of New Jersey. The Gron expansion strategy allows the brand’s team of experts to oversee the production in New Jersey, ensuring product consistency across the highly coveted and growing cannabis market. The collaboration will see the launch of Gron wholesale operations in the state, along with overseeing a steady roll-out of new products available to New Jersey customers, while providing enhanced marketing support to amplify the position of both businesses across the state. The partnership advances expansion plans for Gron in New Jersey and establishes a hub on the East Coast for the company’s future growth. Gron edibles will debut in New Jersey with the launch of Sugar-Coated Pearls, made with natural fruit flavors and infused with cannabis extract. The 10-pack of pearls are available in six flavors and a variety of unique cannabinoid ratios including, CBD, CBN, and THC that offer a wide range of effects for every consumer preference. In 2024, Gron will continue expanding its product offering with the launch of a full range of edible products specifically catering to diverse consumer preferences and tailored to the local market trends.