Hyatt announces Unscripted by Hyatt, a new upscale collection brand

Hyatt (H) Hotels announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. The company said, “Designed for travelers who value the essentials and prefer spontaneity over structure, Unscripted by Hyatt hotels will bring to life a flexible, collection-style approach where each property reflects its own identity and local flavor yet remains unmistakably Hyatt in quality and care.”