HubSpot assumed with a Buy at BTIG

BTIG assumed coverage of HubSpot (HUBS) with a Buy rating and $500 price target The company has been a best-in-class software asset driven by durable growth, margin expansion, and consistent execution, but shares have meaningfully underperformed year-to-date driven by broader concerns over potential GenAI disruption and as growth has slowed, the analyst tells investors in a research note. HubSpot has one of the best product expansion track records in all software, which bolsters the firm’s confidence in the company being able to embed and monetize GenAI across the entire front-office, the firm added.