Honda reports March U.S. sales down 12% to 130,074 units

American Honda (HMC) posted sales of 130,074 units in March, and 336,830 units in the first quarter of 2026, which the company calls “a strong result masked by a YoY comparison to March 2025, when consumers pulled ahead new vehicle purchases in anticipation of the impact of tariffs.” Lance Woelfer, Vice President of Auto Sales, American Honda Motor Co., said: “While the comparison to a year ago isn’t a good barometer for auto sales as the market saw significant consumer pull-ahead due to incoming tariffs, our sales performance is very strong with the Acura brand up year to date and Honda posting a strong month led by robust sales of both passenger cars and light trucks.”