Hollister kicks off presenting partnership with Lollapalooza Aftershows

Hollister is excited to kick off its official presenting partnership of the 2025 Lollapalooza Aftershows in Chicago starting this Wednesday, July 30 through Sunday, Aug. 3. The 88-show series will bring emerging talent to 30 venues, including the iconic House of Blues Chicago, for intimate performances that extend the festival beyond the main stage. As part of the partnership, Hollister will produce three Aftershows featuring Gigi Perez, Max McNown and Wyatt Flores-all artists making their Lollapalooza debuts this year. Each performance will feature Hollister-designed spaces reflective of each individual artists’ vision, free food from artist-favorite food trucks, customized keepsakes and other fan-focused experiences that highlight the brand’s commitment to music and youth culture. For Hollister, the partnership builds on a longstanding relationship with music, from in-store concerts with artists like Fall Out Boy to campaigns with Khalid and Noah Cyrus. Most recently, the brand launched Hollister Feel Good Fest in 2024, a touring concert series that brought live performances to high schools and other locations across the country with headliners including Benson Boone and JVKE.