Holley announces activations for fall flagship event lineup

Holley (HLLY) Performance Brands announced exciting new activations for its fall flagship event lineup, kicking off with the 16th annual LS Fest East, the largest and most recognized LS-powered celebration in the country. Held at Beech Bend Raceway in Bowling Green, Kentucky, LS Fest East draws enthusiasts from across the U.S. and around the globe for a weekend of high-octane motorsports, immersive brand experiences and community celebration. This year’s LS Fest East will feature two exciting additions that bring even more energy and variety to the lineup. Burnout Wars, an adrenaline-fueled showcase, brings together both professional and grassroots drivers in an entertaining burnout competition. With millions of engaged followers on social media, Burnout Wars influencers will create scroll-stopping content that helps expand Holley’s reach and visibility well beyond the live event. Ultra4 USA off-road racing, a premier off-road racing series recognized industry-wide, brings head-to-head truck competition on a professionally built dirt track, adding world-class motorsports prestige and attracting new fans and participants to LS Fest East.