Truist raised the firm’s price target on Hilton (HLT) to $312 from $307 and keeps a Hold rating on the shares after its Q1 earnings beat. Today’s geopolitical landscape and the potential drag it creates on the macroeconomic environment has tempered numerous industry forecasts thus far in 2026, and the firm views below-consensus guidance from Hilton as no exception, the analyst tells investors in a research note. The firm adds, however, that the confluence of beneficial holiday timing shifts, a healthy tax and regulatory backdrop, heightened demand surrounding the World Cup and America’s 250th celebrations, and easier y/y comparisons in the back-half of the year continue to drive the industry forward even as consumer confidence wavers.
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