The Hershey (HSY) Company and Shaquille O’Neal announce Shaq-A-Licious XL Gummies are named the Official Gummy of March Madness, which kicked off on March 16. As part of Hershey’s long-standing partnership with the NCAA, Shaq-A-Licious XL Gummies will now be featured throughout the tournament, bringing its larger-than-life flavors to basketball fans nationwide.
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